Experience
Upstreamers Advertising, Los Angeles, CA — Social Media & Digital Creative Director
MAR 2020 – PRESENT
- Wrote copy for digital advertising, web development, and media projects, with relevant SEO components.
- Drafted posts and influencer scripts to engage audiences on social media platforms.
- Devised and implemented organic and paid search strategies for the agency.
- Crafted website development, and content using WordPress.
- Used Google Analytics to perform SEO analysis and monitor web analytics.
HolaDoctor Inc, Los Angeles, CA — Manager of Special Projects & Sales Marketing
NOV 2012 – NOV 2015
- Worked with the sales team to develop digital project proposals for Health, Wellness, and Pharma clients.
- Managed projects from inception to completion, coordinating tasks between programmers, editorial staff, and designers.
Univision Interactive Media, Los Angeles, CA — Senior Publisher, Online and Mobile Programming
NOV 2009 – AUG 2012
- Created, developed, and managed content for Univision Lifestyle Sites and Specials, and mini-sites for clients such as Coca-Cola, JCPenney, General Mills, and Huggies.
- Directed Univision Interactive Site Franchises launch for all Univision Verticals: Trivias, Polls, Versus, and Top 10’s.
- Planned and launched Univision Cocina, the first User Generated Content Site for Univision.
- Managed staff and freelancers to develop content, including recipes, articles, cooking guides, and interactive calculators.
Univision Interactive Media, Los Angeles, CA — Project Manager.
NOV 2007 – NOV 2009
- Responsible for managing Content Specials.
- Coordinated and deployed high-revenue projects such as Latin Grammy, World Cup, and Univision TV Shows.
Univision Interactive Media, Miami, FL — Sr. Interactive Projects Producer
OCT 2004 – NOV 2007
- Coordinated projects between production, technology, and sales departments.
- Developed templates in CSS, HTML, and JavaScript.
- Coordinated and planned the creation of Content Specials, from inception to completion.
- Administered the Content Specials Calendar, and developed sales packages.
Univision Interactive Media, Miami, FL — Special Projects Producer
MAR 2003 – SEP 2004
- Developed content for quizzes, polls, games, and animations.
- Generated HTML/JavaScript for interactive applications, polls, and templates.
Psicolink.com, Buenos Aires, AR — Web Producer & Editor
MAR 2000 – FEB 2003
- Developed web content, including articles, quizzes, and games.
- Created web advertising campaigns, and online promotions.
Certifications
Skills
- Copywriting
- Web Development
- Content Production
- Project Management
- Social Media Marketing
- Digital Analytics
Education
Argentinean Association of Advertising Agencies (AAAP)
Copywriting
University of Buenos Aires
Social Communication Sciences