Adriana Hernandez
Digital Marketing Specialist | Copywriter
Experience
Upstreamers Advertising, Los Angeles, CA — Social Media & Digital Director
MAR 2020 – PRESENT
HolaDoctor Inc, Los Angeles, CA — Manager Special Projects & Sales Marketing
NOV 2012 – NOV 2015
Worked collaboratively with the sales team to develop digital projects proposals for Health, Wellness and Pharma clients. Managed projects from inception to completion, coordinating tasks between programmers, editorial staff and designers.
Univision Interactive Media, Los Angeles, CA — Senior Publisher, Online and Mobile Programming
NOV 2009 – AUG 2012
Created, developed and managed content for Univision Lifestyle Sites and Specials, and mini-sites for clients such as Coca-Cola, JCPenney, General Mills, and Huggies. Directed launch of Univision Interactive Site Franchises for all Univision Verticals: Trivias, Polls, Versus, and Top 10’s.
Planned and launched Univision Cocina, the first User Generated Content Site for Univision. Managed staff and freelancers to develop content, including recipes, articles, cooking guides, and interactive calculators.
Univision Interactive Media, Los Angeles, CA — Project Manager.
NOV 2007 – NOV 2009
Responsible for managing Content Specials. Coordinate and deploy high revenue projects such as Latin Grammy, World Cup, and Univision TV Shows.
Univision Interactive Media, Miami, FL — Sr. Interactive Projects Producer
OCT 2004 – NOV 2007
Coordinated projects between production, technology, and sales department. Developed templates in CSS, HTML, and JavaScript. Coordinated and planned the creation of Content Specials, from inception to completion. Administered the Content Specials Calendar, and developed sales packages.
Univision Interactive Media, Miami, FL — Special Projects Producer
MAR 2003 – SEP 2004
Developed content for quizzes, polls, games and animations. Generated HTML/JavaScript for interactive applications, polls, and templates.
Psicolink.com, Buenos Aires, AR — Web Producer & Editor.
MAR 2000 – FEB 2003
Developed Psicolink’s web content, including articles, quizzes, and games. Created web advertising campaigns, and online promotions.
Skills
- Project Management
- Web Development
- Content Production
- Copywriting
- Social Media Marketing
- Digital Analytics
Independent Project
Despatriados Community Site
SEP 2003 – PRESENT
Founder, developer and community manager of Website for Argentinean living abroad with more than 10,000 subscribers.
Education
Argentinean Association of Advertising Agencies (AAAP)
Copywriting (1998 – 2000)
University of Buenos Aires
Social Communication Sciences ( 1995 – 2001)