Adriana Hernandez

Digital Marketing Specialist | Copywriter


Upstreamers Advertising, Los Angeles, CA Digital Creative Director


Responsible for crafting compelling digital advertising strategies for clients across multiple categories.

HolaDoctor Inc, Los Angeles, CA Manager of Special Projects & Sales Marketing

NOV  2012 – NOV  2015

Worked collaboratively with the sales team to develop digital project proposals for Health, Wellness, and Pharma clients. Managed projects from inception to completion, coordinating tasks between programmers, editorial staff, and designers.

Univision Interactive Media, Los Angeles, CA — Senior Publisher, Online and Mobile Programming

NOV 2009 – AUG 2012

Created, developed, and managed content for Univision Lifestyle Sites and Specials,  and mini-sites for clients such as Coca-Cola, JCPenney, General Mills, and Huggies.  Directed launch of Univision Interactive Site Franchises for all Univision Verticals: Trivias, Polls, Versus, and Top 10’s.

Planned and launched Univision Cocina, the first User Generated Content Site for Univision. Managed staff and freelancers to develop content, including recipes, articles, cooking guides, and interactive calculators.

Univision Interactive Media, Los Angeles, CA — Project Manager.

NOV  2007 – NOV 2009

Responsible for managing Content Specials. Coordinate and deploy high revenue projects such as Latin Grammy, World Cup, and Univision TV Shows.

Univision Interactive Media, Miami, FL — Sr. Interactive Projects Producer

OCT 2004  – NOV 2007

Coordinated projects between production, technology, and sales departments. Developed templates in CSS, HTML, and JavaScript. Coordinated and planned the creation of Content Specials, from inception to completion. Administered the Content Specials Calendar, and developed sales packages.

Univision Interactive Media, Miami, FL — Special  Projects Producer

MAR 2003  – SEP 2004

Developed content for quizzes, polls, games, and animations. Generated HTML/JavaScript for interactive applications, polls, and templates., Buenos Aires, AR — Web Producer & Editor.

MAR 2000  – FEB 2003

Developed Psicolink’s web content, including articles, quizzes, and games. Created web advertising campaigns, and online promotions.


  • Copywriting
  • Web Development
  • Content Production
  • Project Management
  • Social Media Marketing
  • Digital Analytics

Independent Project

Despatriados Community Site


Founder, developer and community manager of Website for Argentinean living abroad  with more than 10,000 subscribers.

Visit site


Argentinean Association of Advertising Agencies (AAAP) 

Copywriting (1998 – 2000)

University of Buenos Aires

Social Communication Sciences ( 1995 – 2001)

Brands I Have Work With