Experience

Upstreamers Advertising, Los Angeles, CA Social Media & Digital Creative Director

MAR  2020 – PRESENT
  • Developed and executed digital advertising strategies for clients across diverse industries.
  • Crafted SEO-optimized copy for digital advertising, web development, and media projects.
  • Drafted influencer scripts and social media posts to enhance brand presence and audience engagement.
  • Implemented organic and paid search strategies, optimizing online visibility for the agency and clients.
  • Proficient in WordPress for visually appealing and user-friendly website development and content creation.
  • Utilized Google Analytics for SEO analysis and web analytics monitoring, driving data-driven optimizations.

HolaDoctor Inc, Los Angeles, CA Manager of Special Projects & Sales Marketing

NOV  2012 – NOV  2015
  • Developed tailored digital marketing proposals catering to Health, Wellness, and Pharma clients seeking to target Hispanic audiences, thereby playing a significant role in acquiring new clients for the company.
  • Oversaw end-to-end project management, effectively coordinating tasks among programmers, editorial staff, and designers to ensure seamless and successful project delivery.
  • Crafted compelling Spanish narratives for web content, social media platforms, and digital ads..

Univision Interactive Media, Los Angeles, CA — Senior Publisher, Online and Mobile Programming

NOV 2009 – AUG 2012
  • Innovatively crafted, developed, and oversaw content for Univision Lifestyle Sites, Specials, and mini-sites for clients like Coca-Cola, JCPenney, General Mills, and Huggies.
  • Pioneered and executed the launch of Univision Cocina, marking a milestone as the first User Generated Content Site for Univision.
  • Effectively managed a diverse team of staff and freelancers, overseeing the development of engaging content, including recipes, articles, cooking guides, and interactive calculators.
  • Spearheaded the successful launch of Univision Interactive Site Franchises across all Univision Verticals, including Trivias, Polls, Versus, and Top 10s.

Univision Interactive Media, Los Angeles, CA — Project Manager.

NOV  2007 – NOV 2009
  • Managed and directed Content Specials with a focus on coordinating and executing high-revenue projects, including prominent events such as the Latin Grammy, World Cup, and Univision TV Shows.

Univision Interactive Media, Miami, FL — Sr. Interactive Projects Producer

OCT 2004  – NOV 2007
  • Streamlined project coordination across production, technology, and sales departments.
  • Proficiently designed templates utilizing CSS, HTML, and JavaScript.
  • Led the planning and execution of Content Specials from concept to completion.
  • Administered the Content Specials Calendar and crafted comprehensive sales packages.

Univision Interactive Media, Miami, FL — Special  Projects Producer

MAR 2003  – SEP 2004
  • Designed and developed engaging quizzes, polls, games, and animated content, demonstrating creativity and interactivity.
  • Generated HTML/JavaScript to craft dynamic and user-friendly interactive applications and templates.

Psicolink.com, Buenos Aires, AR — Web Producer & Editor

MAR 2000  – FEB 2003
  • Developed diverse web content, including articles, quizzes, and games, for an engaging online presence.
  • Led the conception and execution of dynamic web advertising campaigns and effective online promotions, contributing to heightened brand visibility and engagement.

Featured in AdWeek

Certifications

Skills

  • Copywriting
  • Web Development
  • Content Production
  • Project Management
  • Social Media Marketing
  • Digital Analytics

Education

Argentinean Association of Advertising Agencies (AAAP) 

Copywriting

University of Buenos Aires

Social Communication Sciences 

Digital Portfolio

Brands I Have Work With