I’m a Digital Creative, Content Strategist and Copywriter living in Los Angeles, California.

Upstreamers Advertising, Los Angeles, CA — Social Media & Digital Creative Director

MAR  2020 – PRESENT

• Responsible for crafting digital advertising strategies for clients across multiple categories.
• Wrote copy for digital advertising, web development, and media projects, with relevant SEO components.
• Drafted posts and influencer scripts to engage audiences on social media platforms.
• Devised and implemented organic and paid search strategies for the agency.
• Crafted website development, and content using WordPress.
• Used Google Analytics to perform SEO analysis and monitor web analytics.

HolaDoctor Inc, Los Angeles, CA — Manager of Special Projects & Sales Marketing

NOV  2012 – NOV  2015

• Worked with the sales team to develop digital project proposals for Health, Wellness, and Pharma clients.
• Managed projects from inception to completion, coordinating tasks between programmers, editorial staff, and designers.

Univision Interactive Media, Los Angeles, CA — Senior Publisher, Online and Mobile Programming

NOV 2009 – AUG 2012

• Created, developed, and managed content for Univision Lifestyle Sites and Specials,  and mini-sites for clients such as Coca-Cola, JCPenney, General Mills, and Huggies. 
• Directed Univision Interactive Site Franchises launch for all Univision Verticals: Trivias, Polls, Versus, and Top 10’s.
• Planned and launched Univision Cocina, the first User Generated Content Site for Univision.
• Managed staff and freelancers to develop content, including recipes, articles, cooking guides, and interactive calculators.

Univision Interactive Media, Los Angeles, CA — Project Manager.

NOV  2007 – NOV 2009

• Responsible for managing Content Specials.
• Coordinated and deployed high-revenue projects such as Latin Grammy, World Cup, and Univision TV Shows.

Univision Interactive Media, Miami, FL — Sr. Interactive Projects Producer

OCT 2004  – NOV 2007

• Coordinated projects between production, technology, and sales departments.
• Developed templates in CSS, HTML, and JavaScript.
• Coordinated and planned the creation of Content Specials, from inception to completion.
• Administered the Content Specials Calendar, and developed sales packages.

Univision Interactive Media, Miami, FL — Special  Projects Producer

MAR 2003  – SEP 2004

• Developed content for quizzes, polls, games, and animations.
• Generated HTML/JavaScript for interactive applications, polls, and templates.

Psicolink.com, Buenos Aires, AR — Web Producer & Editor

MAR 2000  – FEB 2003

• Developed web content, including articles, quizzes, and games.
• Created web advertising campaigns, and online promotions.