Upstreamers Advertising, Los Angeles, CA Social Media & Digital Creative Director

  • Wrote copy for digital advertising, web development, and media projects, with relevant SEO components.
  • Drafted posts and influencer scripts to engage audiences on social media platforms.
  • Devised and implemented organic and paid search strategies for the agency.
  • Crafted website development, and content using WordPress.
  • Used Google Analytics to perform SEO analysis and monitor web analytics.

HolaDoctor Inc, Los Angeles, CA Manager of Special Projects & Sales Marketing

NOV  2012 – NOV  2015
  • Worked with the sales team to develop digital project proposals for Health, Wellness, and Pharma clients.
  • Managed projects from inception to completion, coordinating tasks between programmers, editorial staff, and designers.

Univision Interactive Media, Los Angeles, CA — Senior Publisher, Online and Mobile Programming

NOV 2009 – AUG 2012
  • Created, developed, and managed content for Univision Lifestyle Sites and Specials,  and mini-sites for clients such as Coca-Cola, JCPenney, General Mills, and Huggies. 
  • Directed Univision Interactive Site Franchises launch for all Univision Verticals: Trivias, Polls, Versus, and Top 10’s.
  • Planned and launched Univision Cocina, the first User Generated Content Site for Univision.
  • Managed staff and freelancers to develop content, including recipes, articles, cooking guides, and interactive calculators.

Univision Interactive Media, Los Angeles, CA — Project Manager.

NOV  2007 – NOV 2009
  • Responsible for managing Content Specials.
  • Coordinated and deployed high-revenue projects such as Latin Grammy, World Cup, and Univision TV Shows.

Univision Interactive Media, Miami, FL — Sr. Interactive Projects Producer

OCT 2004  – NOV 2007
  • Coordinated projects between production, technology, and sales departments.
  • Developed templates in CSS, HTML, and JavaScript.
  • Coordinated and planned the creation of Content Specials, from inception to completion.
  • Administered the Content Specials Calendar, and developed sales packages.

Univision Interactive Media, Miami, FL — Special  Projects Producer

MAR 2003  – SEP 2004
  • Developed content for quizzes, polls, games, and animations.
  • Generated HTML/JavaScript for interactive applications, polls, and templates.

Psicolink.com, Buenos Aires, AR — Web Producer & Editor

MAR 2000  – FEB 2003
  • Developed web content, including articles, quizzes, and games.
  • Created web advertising campaigns, and online promotions.



  • Copywriting
  • Web Development
  • Content Production
  • Project Management
  • Social Media Marketing
  • Digital Analytics


Argentinean Association of Advertising Agencies (AAAP) 


University of Buenos Aires

Social Communication Sciences 

Featured in AdWeek

Brands I Have Work With